Here is an audio soundtrack of our answer, if it's unclear, what we said is underneath..
Our poster reflects the genre of our film brilliantly. The main image on the poster is Mr. White chasing after a bus, which sums up the film in one image. It makes the film look interesting and the colours used draw attention to the poster as the bright white contrasts massively to the black and grey background.
We used the tag line 'don't be late' as it reflects the general idea of the short film. We selected the main characters' main aspect of his personality and then interpreted this into our poster. The picture also supports this line as the image reflects the idea of being late.
The information about the film is fairly limited, but this was done on purpose as we did not want to reveal too much about the film and wanted to keep our audience wondering. It's this wonderment that we hope will make people want to see our film to reveal what it's about.
As we used fairly comical and child-like fonts, we hope that with our audience research we have targeted our main audience of 16-21 year olds. The comical image should appeal to them more than say 30-40 year olds.
Unfortunately I don't think that we have captured much emotion in our poster, as it is a comedy I don't think emotion was needed to be captured. The comical effect was more essential to fit in with genre of the film. Too much emotion would lead our audience to believe that our film is different to what it's actually about, therefore portraying the wrong effect.
In making a film poster, a film's marketing team have to consider many different things. Tell me how you considered the following:
Who is your target audience?
Our target audience are generally a younger audience, our market research proved that the younger generation would prefer a comical short film than a serious one. As I've said above, we used comical childish fonts to attract the attention of the younger audience.
How would you say your poster stands our in a crowded environment?
The black and white idea may seem a bad one in drawing attention, but I feel that because it is slightly different to any other poster that it will draw attention that way. The white text contrasts with the black and grey background and appears very bright. This is what will cause our audience to glance at it and read it without even thinking about it.
Most posters are only seen/looked at for about 3 seconds. How does your posters A) make the viewer look for longer and B) give an impression of the film in such a short time?
I don't actually think that our poster will make our audience look at it for more than three seconds, but this is thought out. Because we made our poster is very minimalistic, we have allowed our audience to look for less then 3 seconds but still take in every piece of information. The snappy text and comical image will be imprinted on our audiences' brain very quickly, meaning they don't have to look at it for ages to understand what our film is about.
Magazine Review:
What type of magazine were you producing the review for?
We were producing our review for a younger film-based magazine such as 'Empire'. This allows us to selectively target our audience as they will be the ones reading the magazine, and will therefore be interested in the review.
Why is a magazine review useful for film producers?
Magazine reviews are very important for film producers as it allows an accurate opinion from a professional. This means that when your audience read it, they won't be biased to see it or not see it. Obviously it's important that these reviews are positive otherwise nobody would watch the film but that clearly depends on the quality of the film. A review is a great way to advertise the film, as your audience will read the review and then decide on that whether they want to watch it.
How did you incorporate recognisable images from the film in the article?
As time, and the idea of being late is a very important aspect of our film, we incorporated the image of a pocket watch onto our review. A pocket watch is also a main prop of the White Rabbit in Alice in Wonderland, who is what we based our main character in our own film on. We have interlinked the original White Rabbit and our own character to make sure our audience understand our ideas. Although the image isn't massively exciting, it's important within both our film and our ideas.
What other techniques did you use to encourage the reader to watch the film?
We used an interview with the main character of the film in our review. We did this because it seems more personal, and allows the audience and the actor to be on the same level as each other. By making them equals, we have almost included them in our film, and this personal feeling is one that we hope will benefit us by making people want to watch our film, and feel as if they know secrets about the actor, as if they may have spoke to the in person.
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