"Original ideas are not easy to come-by but a good way of avoiding clichéd ideas is to watch lots of other short films, look out for any trends and stay clear of them.
Even if your idea isn't completely original try to look at the subject matter from a different angle or using a different style/technique.
A good script is key to narrative-based short films and in many ways it's harder to write a short than a feature because you need to condense your story and develop your characters in a very short space of time.
Most programmers/distributors will be inundated with submissions and so your film has to grab their attention from the very first shot. The harsh reality is that if your film doesn't pique their interest within the first two minutes, in all likelihood they may not sit through it till the end. Don't waste time on lengthy introductions and credits – spark their interest in the story as quickly as you can.
Even an average plot can be made intriguing by an exciting new technique or style - whether it be a new kind of animation, camera work or art direction. Try experimenting and developing your own style. Note – having said that, beware of style over substance."
http://www.bbc.co.uk/filmnetwork/filmmaking/guide/introduction/what-makes-a-good-short
"By the way, I finally thought of what makes a good short film: a shot of genius." Ken Russell.
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